PDF portfolios and websites do different jobs for illustrators. Here is how to choose, send and maintain each one so UK clients see your best work at the right moment.

No client work yet? Build a portfolio from self-directed briefs, personal series and mock commissions — and learn how to choose, finish and present each piece.

A side-by-side look at editorial, children's book and surface pattern illustration, covering typical briefs, the portfolio pieces that win work, and what UK clients expect.